Tradition has it that Coroebus, a cook from the city of Elis, was the first Olympic champion. Go figure, a cook was the first Olympic Champion. The Games have been held every 4 years with little interruption. There is a long, long history to the Olympic Games which is much too long to go into here. Go to Wikipedia for a boat load of Olympic history.
These were the famous games when Jesse Owens defeated the Nazi runners which infuriated Adolf Hitler. The 1956 Winter Olympics were the first internationally televised Olympic Games and the following Winter Games had their broadcasting rights sold for the first time to specialized television broadcasting networks when CBS paid $394,000 for the American rights and the EBU, European Broadcasting Union allocated $660,000.
In the following decades the Olympics became one of the ideological
fronts of the Cold War. Superpowers jockeyed for political supremacy,
and the IOC wanted to take advantage of this heightened interest via the
The sale of broadcast rights enabled the IOC to increase the exposure
of the Olympic Games, thereby generating more interest, which in turn
created more appeal to advertisers time on television. This cycle
allowed the IOC to charge ever-increasing fees for those rights. For example, CBS paid $375 million for the rights of the 1998 Nagano Games, while NBC spent $3.5 billion for the broadcast rights of all the Olympic Games from 2000 to 2012.
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